KBI Dance is a dance choreography company. The product I created here was the logo, website design and multiple videos with animation.
When people hire performers, they are often paying for the stage presence and entertainment, without realizing how much effort actually goes into the choreography. When we built KBI Dance, our goal was showcase just that. We would sell choreography in addition to performances, so people could request a song, we would create custom choreography that matched the music, and then send them instructional videos to learn them.
I started this company with a partner, Anisha Kunnel. We had previously started an award winning dance team at NYU. My role at KBI Dance was as follows:
I began the logo design process by thinking about symbols of dance, music and entertainment. The peacock, known to break into dance during the monsoons in India, is often regarded as a strong symbol of dance. Knowing that I wanted to incorporate some elements of music into the logo as well, I found that the treble clef bore a strong resemblance to the body of a bird. Once I had that imagery, making the bass clefs the feathers was a quick design decision.
After creating several sketches of the design, we began building this in Adobe Photoshop. I wanted the logo to have all the colors of a peacock, without it looking too rigid. So we decided on an inkblot pattern with all of the colors splashed all over, which led us to this final design of the KBI peacock.
Our primary goal for the website was to have everything the user needed to be one click away. So we decided that the home page needed to be extremely clean and clutter-free. We also wanted to once again incorporate the colors of the peacock, and keep everything vibrant and energetic.
I began the process by creating an overall UX workflow of the website:
Once I knew how each page would work in terms of interactions, I began creating wireframes for each page, as seen below:
From here, the next step was to decide on a color scheme. Rolling with the peacock inspiration, I decided on this triadic organization of colors. The blue and the green would be the primary colors, as with the logo, and bright yellow and purple would be the accents.
After doing a quick color test to see if they complemented each other, I finalized this set of colors for our website and all products moving forward.
Once the website was up and running, we needed business cards to give out at our showcases, events and performances. Our designs incorporated the same color scheme shown above, as well as some new font choices. I wanted the names to be a bolder, impactful font, one that reminded the reader of a playbill. So I selected Rockwell to be our primary font, with varying weights depending on the placement in the layout. I included a script font as our subtitle to give the reader a more creative and stylistic feel, almost as a reminder that dance is a graceful art form.
KBI Dance is a dance choreography company. The product I created here was the logo, website design and multiple videos with animation.
When people hire performers, they are often paying for the stage presence and entertainment, without realizing how much effort actually goes into the choreography. When we built KBI Dance, our goal was showcase just that. We would sell choreography in addition to performances, so people could request a song, we would create custom choreography that matched the music, and then send them instructional videos to learn them.
I started this company with a partner, Anisha Kunnel. My roles in the company were as follows:
I began the logo design process by thinking about symbols of dance, music and entertainment. The peacock, known to break into dance during the monsoons in India, is often regarded as a strong symbol of dance. Knowing that I wanted to incorporate some elements of music into the logo as well, I found that the treble clef bore a strong resemblance to the body of a bird. Once I had that imagery, making the bass clefs the feathers was a quick design decision.
After creating several sketches of the design, I began building this in Adobe Photoshop. I wanted the logo to have all the colors of a peacock, without it looking too rigid. So I decided on an inkblot pattern with all of the colors splashed all over, which led us to this final design of the KBI peacock.
If you like what you see and want to work together, get in touch!
jane@portfolio.comOur primary goal for the website was to have everything the user needed to be one click away. So we decided that the home page needed to be extremely clean and clutter-free. We also wanted to once again incorporate the colors of the peacock, and keep everything vibrant and energetic.
I began the process by creating an overall UX workflow of the website:
Once I knew how each page would work in terms of interactions, I began creating wireframes for each page, as seen below:
From here, the next step was to decide on a color scheme. Rolling with the peacock inspiration, I decided on this triadic organization of colors. The blue and the green would be the primary colors, as with the logo, and bright yellow and purple would be the accents.
After doing a quick color test to see if they complemented each other, I finalized this set of colors for our website and all products moving forward.
Once the website was up and running, we needed business cards to give out at our showcases, events and performances. Our designs incorporated the same color scheme shown above, as well as some new font choices.
I wanted the names to be a bolder, impactful font, one that reminded the reader of a playbill. So I selected Rockwell to be our primary font, with varying weights depending on the placement in the layout. I included a script font as our subtitle to give the reader a more creative and stylistic feel, almost as a reminder that dance is a graceful art form.
